The Heel Project Manila started in 2013, when its owner, Nicole Salvador-Reantaso, a certified shoe lover, couldn’t find any shoes that matched her style and her size. From there, she decided to cater to clients like her who wanted to customize their own shoes— to fit not just their sizes but also their lifestyles.
Since then, it has gone on to distribute Marikina-made, customized shoes in the Philippines and abroad.